İSTANBUL KÜLTÜR UNIVERSITY
DEPARTMENT OF INDUSTRIAL ENGINEERING 

SEMINAR SERIES

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Trend Forecast and Collection Management in Apparel Retail

by

RAMAZAN ARKAN, Ph.D.
Head of Business Controlling / LC Waikiki

Abstract

Fashion trends are very important aspects of fashion retail industry. There is a very dynamic environment for fashion trends in the fashion industry. New fashion trends emerge, some continue, some lose their popularity, and some get stronger every season. Including new trends in the collection increases the sales potential.

The objectives of this study are to determine the potential of key products using strategic planning techniques, to predict the ratings of products based on stores, to group the stores based on sales performance of products, to distribute the region-based collection into stores based on their capacity and attribute rates. In this thesis, we will develop the smart algorithms for the cases above to improve the collection preparing process for fashion retail companies.

The research questions of this study are as follows:

1. How can the rating values indicating the potential of new products be calculated? Can the rating values be store-based?
2. How can stores be grouped by category based on their sales performance?
3. Which algorithm can be used in order to distribute the collection prepared for a region into stores?
4. How can the attribute (or product feature) rates in the region-based collection be preserved in each store?LC Waikiki’s journey started in France in 1988 and continues as a Turkish brand of LC Waikiki Mağazacılık Hizmetleri Ticaret A.Ş. since 1997.
 

All interested are cordially invited.  

Date: October 31, 2024
Time: 13:00
Room: 2nd Floor Seminar Room